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Chevy cancelled plans to capitalize on Boston Marathon bombings for World Series promo stunt

Chevrolet saved itself an immense amount of scorn and criticism by pulling its planned “Silverado Strong” ad placement during last night’s Game 5 of the World Series between the St. Louis Cardinals and Boston Red Sox. Before last night’s game, Chevy had placed different colored cards under certain seats of St. Louis’ Busch Stadium, which, … Continue reading

Google creates marketing nightmares for small business by ending free data

Search engine giant Google has left small businesses, bloggers, and non-profits unhappy after changing its policy on providing free search term information for websites. This information allowed users to see what search terms led people to their websites, blogs, or articles. Google has stated their reason behind doing so is to increase privacy for Google … Continue reading

UConn the latest school to deal with sexual assault claims

The University of Connecticut is the latest in a long line of schools to be recently accused of acting indifferently towards accusations of sexual assault, often choosing not to investigate claims made my students or to protect students who come forward claiming to have been raped by fellow students. In particular, four present and former female … Continue reading

If you could invest stock in Twitter or Facebook, which would you choose?

The question seems simple – if you could invest stock in either Twitter or Facebook, which would you choose? However, the answer might not be so easy. When investing stock in anything, you must try and predict the future and make your best guess as to which stock has the brighter future. In the ever-changing … Continue reading

The Social Network (2010) movie review – who was the real villain?

The Social Network (2010) directed by David Fincher and starring Jesse Eisenberg, Justin Timberlake, and Andrew Garfield, tells the tale of Facebook creator Mark Zuckerberg. The film scored high reviews and praise, including an extremely impressive 96% rating on Rotten Tomatoes. While on the surface the movie may sound like the journey Zuckerberg (played by … Continue reading

‘The 29 Stages of a Twitterstorm’ and how it relates to the innovation adoption lifecycle

Tom Phillips from BuzzFeed posted an article titled “The 29 Stages of a Twitterstorm” today, which examines how public relations nightmares tend to play out over social media, specifically on Twitter. For the most part, I agree with his comical (and fairly accurate) take on how Twitter reacts to public relations nightmares, such as the Price … Continue reading

Red Bull – leading the way in social media & advertising

Red Bull, the company known for its energy drinks and the phrase “Red Bull gives you wings” has evolved over the years into something more than just an energy drink. Now, instead of giving you wings, you enter “the world of Red Bull.” As you can see in their “World of Red Bull” commercials, Red … Continue reading

How prepared are small businesses for social media? Tips on using social media to your advantage

Today, more than ever before, small businesses can connect with their customers (and find new customers) because of social media. By using sites such as Facebook, Twitter, Instagram, YouTube, etc., small businesses can reach out to people all over the world, not just down the street. However, how prepared are small business for social media? … Continue reading

How social media is being used during the government shutdown

With the government shutdown now official (the news has been inescapable over the past week or so across all forms of media, so there’s no need to go in-depth about it here), the social media accounts for various government entities are now signing off until the government is back up and running again, particularly on … Continue reading

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