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Company profile: Chipotle. Are they breaking all the fast food rules?

The following is a company profile of the popular fast-casual food chain Chipotle. This report was originally completed for my Public Relations Case Studies course at CCSU. History Chipotle Mexican Grill opened its doors in Denver, Colorado in 1993 by current CEO Steve Ells. Opening the restaurant with no intentions of forming a chain, Ells … Continue reading

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